{"title":"Protocol Index","description":"\u003cp\u003eFounded in Seoul by Augustine Oh and Jude Lee, Protocol Index is a multidisciplinary design studio operating across fashion, spatial design, and visual direction. Known for an experimental approach rooted in deconstruction and refinement, the studio merges high fashion with progressive design thinking to challenge conventional visual language. Through collaborations with artists, celebrities, and global brands, Protocol Index delivers concept-driven work defined by clarity, innovation, and contemporary relevance.\u003c\/p\u003e","products":[{"product_id":"protocol-index-reconstructed-sweatshirts-zip-hoodie-grey","title":"Protocol Index Reconstructed Sweatshirt Zip Hoodie Grey","description":"\u003cp\u003eFinished in melange grey, this zip hoodie features a front zip fastening with refined distressed detailing throughout. Defined by a unique upside-down construction, it incorporates a waistband-style finish at the hood and a neckline-inspired cut at the waist. Graphic prints appear across the chest, sleeves, and rear, while a drawstring hood and two front pouch pockets complete the design with a considered, reconstructed finish. 100% Cotton\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"Gray \/ 1","offer_id":52203578851617,"sku":"PCI-MHDS-0001\/1","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ 2","offer_id":52203578884385,"sku":"PCI-MHDS-0001\/2","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ 3","offer_id":52203578917153,"sku":"PCI-MHDS-0001\/3","price":295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/ec2bb2ab9c49d.png?v=1768411961"},{"product_id":"protocol-index-buttivore-zip-hoodie-white","title":"Protocol Index Buttivore Zip Hoodie White","description":"\u003cp\u003eFinished in white, this zip hoodie features a front zip fastening with subtle distressed detailing throughout. Embroidered branding at the front and rear is complemented by an embroidered number patch along the sleeve. Contrasting sleeves add quiet visual depth, while two functional front pouch pockets complete the design, balancing worn-in character with understated, everyday refinement. 100% Cotton\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"White \/ 1","offer_id":52203578949921,"sku":"PCI-MHDS-0002\/1","price":295.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2","offer_id":52203578982689,"sku":"PCI-MHDS-0002\/2","price":295.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3","offer_id":52203579015457,"sku":"PCI-MHDS-0002\/3","price":295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PROTOCOL-INDEX-BUTTIVORE-ZIP-HOODIE_WHITE_01.jpg?v=1768406192"},{"product_id":"protocol-index-buttivore-fur-lining-zip-hoodie-beige","title":"Protocol Index Buttivore Fur Lining Zip Hoodie Beige","description":"\u003cp\u003eFinished in light grey, constructed with a front zip fastening and distressed detailing throughout. Designed with contrasting sleeves and a faux-fur–trimmed hood, accented by embroidered graphics at the chest and rear, alongside an embroidered number patch at the sleeve. Two front pouch pockets complete the design, delivering a layered, reworked finish. Crafted from 100% cotton.\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"Natrual \/ 1","offer_id":52203579048225,"sku":"PCI-MHDS-0003\/1","price":350.0,"currency_code":"USD","in_stock":true},{"title":"Natrual \/ 2","offer_id":52203579080993,"sku":"PCI-MHDS-0003\/2","price":350.0,"currency_code":"USD","in_stock":true},{"title":"Natrual \/ 3","offer_id":52203579113761,"sku":"PCI-MHDS-0003\/3","price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PCI-MHDS-0003_01.jpg?v=1768419100"},{"product_id":"protocol-index-upside-down-zip-hoodie-black","title":"Protocol Index Upside Down Zip Hoodie Black","description":"\u003cp\u003eUpside Down Zip Hoodie features a cropped, reconstructed silhouette with an inverted front graphic and exposed zip closure. Finished in black, it showcases mixed sleeve panels, contrasting graphics, and intentional distressing throughout. An oversized hood with drawstrings and raw edge detailing complete the deconstructed look, giving the piece a bold, collage driven finish.\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"Black \/ 1","offer_id":52203579146529,"sku":"PCI-MHDS-0004\/1","price":315.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2","offer_id":52203579179297,"sku":"PCI-MHDS-0004\/2","price":315.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3","offer_id":52203579212065,"sku":"PCI-MHDS-0004\/3","price":315.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PCI-MHDS-0004_01_a9ad3f8b-fa22-4c8b-b696-d8a5272f8765.jpg?v=1768420405"},{"product_id":"protocol-index-upside-down-zip-hoodie-white","title":"Protocol Index Upside Down Zip Hoodie White","description":"\u003cp\u003eUpside Down Zip Hoodie features a cropped, reconstructed silhouette with an inverted front graphic and exposed zip closure. Finished in white, it showcases mixed sleeve panels, contrasting graphics, and intentional distressing throughout. An oversized hood with drawstrings and raw edge detailing complete the deconstructed look, giving the piece a bold, collage driven finish.\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"White \/ 1","offer_id":52203579244833,"sku":"PCI-MHDS-0005\/1","price":315.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2","offer_id":52203579277601,"sku":"PCI-MHDS-0005\/2","price":315.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3","offer_id":52203579310369,"sku":"PCI-MHDS-0005\/3","price":315.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PCI-MHDS-0005_01_caeb83ff-a915-4873-9427-e2aef100a5a0.jpg?v=1768420684"},{"product_id":"protocol-index-detachable-fur-hoodied-work-jacket-beige-1","title":"Protocol Index Detachable Fur Hoodied Work Jacket Beige","description":"\u003cp\u003eConstructed from durable cotton twill in a structured, utilitarian silhouette. Finished in beige, it features a detachable fur hood, full zip closure, and functional front pockets, balancing rugged workwear details with adaptable warmth and elevated edge.\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"Natural \/ 1","offer_id":52203579441441,"sku":"PCI-MOTW-0005\/1","price":470.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 2","offer_id":52203579474209,"sku":"PCI-MOTW-0005\/2","price":470.0,"currency_code":"USD","in_stock":false},{"title":"Natural \/ 3","offer_id":52203579506977,"sku":"PCI-MOTW-0005\/3","price":470.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PROTOCOL-INDEX-DETACHABLE-FUR-HOODED-WORK-JACKET_BEIGE_01_23419762-33f4-4442-9006-3a65ea97cbc0.jpg?v=1768406189"},{"product_id":"protocol-index-neurosis-distressed-t-shirts-black","title":"Protocol Index Neurosis Distressed T Shirts Black","description":"\u003cp\u003eCrafted from soft cotton jersey in a relaxed, everyday silhouette. Finished in black with intentional distressing throughout, it features a classic crew neckline and short sleeves, delivering a worn in feel with a raw, expressive edge.\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"Black \/ 1","offer_id":52203579638049,"sku":"PCI-MTPS-0002\/1","price":140.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 2","offer_id":52203579670817,"sku":"PCI-MTPS-0002\/2","price":140.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3","offer_id":52203579703585,"sku":"PCI-MTPS-0002\/3","price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PROTOCOL-INDEX-NEUROSIS-DISTRESSED-TEE_BLACK_01.jpg?v=1768405539"},{"product_id":"protocol-index-hand-drawing-washed-hoodie-cream","title":"Protocol Index Hand Drawing Washed Hoodie Cream","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRendered with a washed, hand-treated finish, this Protocol Index hoodie introduces raw, expressive character through irregular fading and hand-drawn style graphics. A relaxed silhouette with classic pullover construction balances the artisanal surface with an everyday, wearable structure.\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"1 \/ Cream","offer_id":52438491726113,"sku":"PCI-MHDS-2011\/1","price":270.0,"currency_code":"USD","in_stock":true},{"title":"2 \/ Cream","offer_id":52438491758881,"sku":"PCI-MHDS-2011\/2","price":270.0,"currency_code":"USD","in_stock":true},{"title":"3 \/ Cream","offer_id":52438491791649,"sku":"PCI-MHDS-2011\/3","price":270.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PROTOCOL-INDEX_HAND-DRAWING-WASHED-HOODIE_CREAM_PCI-MHDS-2011_1_02.jpg?v=1774556949"},{"product_id":"protocol-index-exaggerated-shoulder-track-jacket-white","title":"Protocol Index Exaggerated Shoulder Track Jacket White","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRendered in a clean track silhouette, this Protocol Index jacket pushes classic sportswear into a sharper, sculptural direction with exaggerated padded shoulders and subtle logo embroidery. A relaxed fit, stand collar, and elasticated finishes keep the shape controlled while emphasizing volume.\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"1 \/ White","offer_id":52438494970145,"sku":"PCI-MOTW-2010\/1","price":330.0,"currency_code":"USD","in_stock":false},{"title":"2 \/ White","offer_id":52438495002913,"sku":"PCI-MOTW-2010\/2","price":330.0,"currency_code":"USD","in_stock":true},{"title":"3 \/ White","offer_id":52438495035681,"sku":"PCI-MOTW-2010\/3","price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PROTOCOL-INDEX_EXAGGERATED-SHOULDER_PCI-MOTW-2010_1_02.jpg?v=1774556446"},{"product_id":"protocol-index-fur-flannel-shirts-jacket-blue","title":"Protocol Index Fur Flannel Shirts Jacket Blue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRendered in a padded flannel construction, this Protocol Index shirt jacket blends classic workwear with elevated layering through a detachable fur collar and quilted interior. A relaxed silhouette with zip closure, chest pocket, and graphic detailing balances utility with a directional, styled finish.\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"1 \/ Blue","offer_id":52438495068449,"sku":"PCI-MOTW-2011\/1","price":320.0,"currency_code":"USD","in_stock":true},{"title":"2 \/ Blue","offer_id":52438495101217,"sku":"PCI-MOTW-2011\/2","price":320.0,"currency_code":"USD","in_stock":true},{"title":"3 \/ Blue","offer_id":52438495133985,"sku":"PCI-MOTW-2011\/3","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PROTOCOL-INDEX_FUR-FLANNEL-SHIRT_NAVY_PCI-MOTW-2011_2_02.jpg?v=1774556790"},{"product_id":"protocol-index-retro-baggy-denim-pants-blue","title":"Protocol Index Retro Baggy Denim Pants Blue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRendered in a retro-inspired, exaggerated silhouette, these Protocol Index denim pants emphasize volume through a wide, baggy cut that reworks classic denim proportions. A traditional five-pocket structure is expanded with additional utility pockets and subtle logo detailing, balancing heritage construction with a directional, street-driven profile.\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"1 \/ Blue","offer_id":52438495625505,"sku":"PCI-MJNS-2002\/1","price":280.0,"currency_code":"USD","in_stock":true},{"title":"2 \/ Blue","offer_id":52438495658273,"sku":"PCI-MJNS-2002\/2","price":280.0,"currency_code":"USD","in_stock":true},{"title":"3 \/ Blue","offer_id":52438495691041,"sku":"PCI-MJNS-2002\/3","price":280.0,"currency_code":"USD","in_stock":true},{"title":"4 \/ Blue","offer_id":52438495723809,"sku":"PCI-MJNS-2002\/4","price":280.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PROTOCOL-INDEX_RETRO-BAGGY-DENIM-PANTS_PCI-MJNS-2002_2_01.jpg?v=1774557126"},{"product_id":"protocol-index-3-layered-denim-pants-blue","title":"Protocol Index 3 Layered Denim Pants Blue","description":"\u003cp data-start=\"42\" data-end=\"397\"\u003eRendered in a deconstructed, multi-layered construction, these Protocol Index denim pants reinterpret classic denim through stacked paneling and engineered volume. A relaxed, wide-leg silhouette is shaped by layered components and adjustable elements, delivering a modular, architectural approach to everyday denim. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Protocol Index","offers":[{"title":"1 \/ Blue","offer_id":52438496018721,"sku":"PCI-MJNS-2003\/1","price":370.0,"currency_code":"USD","in_stock":false},{"title":"2 \/ Blue","offer_id":52438496051489,"sku":"PCI-MJNS-2003\/2","price":370.0,"currency_code":"USD","in_stock":false},{"title":"3 \/ Blue","offer_id":52438496084257,"sku":"PCI-MJNS-2003\/3","price":370.0,"currency_code":"USD","in_stock":false},{"title":"4 \/ Blue","offer_id":52438496117025,"sku":"PCI-MJNS-2003\/4","price":370.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/files\/PROTOCOL-INDEX_3-LAYERED-DENIM-PANTS_PCI-MJNS-2003_2_01.jpg?v=1774549218"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7205\/4305\/collections\/499fc0836204e.png?v=1768416520","url":"https:\/\/essxnyc.com\/de\/collections\/protocol-index.oembed","provider":"ESSXNYC","version":"1.0","type":"link"}