At an iconic intersection on the LES, the multi-brand retailer redefines what it means to shop luxury Downtown’ Colin Boyle for Document Journal

ANONYMOUS

Shayne Oliver's eclecticism between art, music and fashion, combined with the creative freshness of a group of collaborators including Tama Gucci, Izzy Spears, Total Freedom, Christian Velasquez, Santiago, Thug Pop and Ian Isiah, has created Anonymous Club, a centre that aims to redefine the urban uniform. Based on the concept of "headlessness", a term Oliver coined to describe his version of "wearing" or extravagance, Anonymous Club presents eccentric collections that embody its founder's multifaceted personality, influenced by nightlife and experimental archives. Each range is the result of a mixture of the wisdom of design and the pattern of a given pattern.

10 products