At an iconic intersection on the LES, the multi-brand retailer redefines what it means to shop luxury Downtown’ Colin Boyle for Document Journal


Emotionally Unavailable, co-founded by Edison Chen and KB Lee, blends contemporary fashion with expressive art and text graphics. The brand, known for its unique soluble heart logo, caters to the modern youth's desire for emotional expression through fashion. Distancing itself from strict labels, it doesn't align solely with streetwear or high fashion. Emotionally Unavailable has gained cult status through collaborations with notable brands such as Colette, Jam Home Made, and Readymade.

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