At an iconic intersection on the LES, the multi-brand retailer redefines what it means to shop luxury Downtown’ Colin Boyle for Document Journal

ASICS

ASICS, founded in 1949 by Kihachiro Onitsuka, is a sports brand committed to the philosophy "ANIMA SANA IN CORPORE SANO – A Sound Mind, in A Sound Body." The brand, renowned for its footwear, apparel, and sports equipment, initially aimed to uplift post-war Japanese youth through sports. ASICS stands for the Latin phrase ‘anima sana in corpore sano’, underlining its focus on total wellness of mind, body, and spirit. The brand is known for innovations like Gel technology in running shoes and the establishment of the ASICS Research Institute of Sports Science, significantly contributing to athletic performance and innovation.

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