At an iconic intersection on the LES, the multi-brand retailer redefines what it means to shop luxury Downtown’ Colin Boyle for Document Journal

DIESEL

Founded in 1978 by Renzo Rosso, Diesel revolutionized young fashion with comfortable, elegant, and uniquely designed denim. Diesel pioneered in denim innovation, introducing artificially aged jeans and adopting environmentally friendly production techniques. Under Creative Director Glenn Martens since 2020, Diesel has embraced a sustainable approach with initiatives like the Diesel Library, offering recycled denim, while maintaining its vibrant and bold design ethos

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