At an iconic intersection on the LES, the multi-brand retailer redefines what it means to shop luxury Downtown’ Colin Boyle for Document Journal

KUSIKOHC

KUSIKOHC, founded by Cho Giseok, is a multifaceted creative project showcasing his talents in photography, creative direction, sculpting, and drawing. The brand is deeply rooted in themes of community, identity, and reinvention, characterized by its bold motto "Right to Fail," which emphasizes the value of authenticity and individuality. Giseok's hands-on approach in every aspect, from clothing to art direction and photography, has created a distinctive platform for expressing his vision of Korean youth culture.  

7 products