At an iconic intersection on the LES, the multi-brand retailer redefines what it means to shop luxury Downtown’ Colin Boyle for Document Journal

Collection: LỰU ĐẠN

Founded in 2021 by designer, Hung La, LỰU ĐẠN is a luxury label rooted in the nuances of Asian identity and its evolution. Taken from La’s native tongue of Vietnamese, LỰU ĐẠN derives itself from the words for “Pomegranate” and “Bullet”, combining to make the colloquial term for a “Dangerous Man”. LỰU ĐẠN pushes fashion’s boundaries, becoming solely defined by those whose backs it adorns.

10 products