At an iconic intersection on the LES, the multi-brand retailer redefines what it means to shop luxury Downtown’ Colin Boyle for Document Journal

MAINLINE:RUS/FR.CA/DE

Mainline:RUS/Fr.CA/DE is a London-based collective of creative directors from Vladivostok, Montreal, and Bavaria who founded the group in 2019. The collective's name comes from the country codes of its members, representing Russia, French Canada, and Germany. Their work is influenced by cross-cultural dialogue and sustainability, with designers using upcycled and deadstock materials. Their visual language explores feelings of confusion, loneliness, and placelessness, while also subverting gender expectations.

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