A Designer Concept Store Located On The Lower East Side Of New York City.

Collection: NOT SO NORMAL

NOTSONORMAL, founded in Los Angeles by Alfredo Settimio, the original designer of the Great China Wall, is a testament to modern style and environmental responsibility. The brand creates new garments from locally sourced recycled and organic cotton, emphasizing sustainability. Alfredo Settimio personally selects and thoughtfully restores each vintage piece, hand-repairing and upcycling them to give new life to forgotten fashion. Distinct for its 'Made in the USA' commitment, NOTSONORMAL merges eco-friendly practices with high fashion, offering a unique blend of contemporary elegance and eco-consciousness.

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