Praying

Praying is a fashion brand founded in 2020 by Alex Haddad and Skylar Newman, known for its provocative designs that blend religious iconography with internet culture. Read More

Praying is a fashion brand founded in 2020 by Alex Haddad and Skylar Newman, known for its provocative designs that blend religious iconography with internet culture. The brand gained attention for items like the "Holy Trinity" bikini, which sparked both controversy and acclaim. Praying's aesthetic merges Y2K nostalgia with minimalist design, often featuring bold slogans and pop culture references. Despite—or perhaps because of—its controversial pieces, Praying continues to challenge traditional fashion norms and engage in cultural commentary.  Read Less