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ESSX and LỰU ĐẠN hosted a special NYFW pop-up event, in collaboration with tattoo artist Keegan Dakkar.

The event celebrated the intersection of fashion and self-expression, bringing together a dynamic community of creatives, fashion enthusiasts, and LỰU ĐẠN fans in New York City.

Thursday, September 5th, 2024, 5 PM - 8 PM

Essex St, New York, NY 10002

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LỰU ĐẠN INTERVIEW:

Hi, my name is Hung - I'm from LỰU ĐẠN.
I'm the creative director and founder.
We're a brand that's about the sheisty Asian villain, and Luu Dan was born during lockdown.
As a designer, I never really worked around my identity.
Media is not able to capture the version of Asian identity that I was when I grew up.
Asian identity is quite nuanced.
The way that I approach LỰU ĐẠN is to tell stories.
My objective as a creative director is to be able to speak to the younger generation, to have them feel like "this represents me - this is who I am.
I aspire to wear these clothes and these are my people. This is my tribe."

LỰU ĐẠN INTERVIEW:

Hi, my name is Hung - I'm from LỰU ĐẠN.  
I'm the creative director and founder. 
We're a brand that's about the sheisty Asian villain, and Luu Dan was born during lockdown. 
As a designer, I never really worked around my identity. 
Media is not able to capture the version of Asian identity that I was when I grew up.  
Asian identity is quite nuanced. 
The way that I approach LỰU ĐẠN is to tell stories. 
My objective as a creative director is to be able to speak to the younger generation, to have them feel like "this represents me - this is who I am. 
I aspire to wear these clothes and these are my people. This is my tribe."
A person wearing incredibly styled clothes from ESSX NYC
A person wearing incredibly styled clothes from ESSX NYC